Internet Extra - Casino Journal

WEB WATCH: Green with envy The sooner companies can go green and prove it to their patrons, the better off they will be — in more ways than one. by Andreas Roell

It is Easy Being Green Dedication and a will to change the world are all that is required to create a greener, more sustainable company. Eric Hansel lists a few ways to change our small part of the world for an overall difference. by Eric Hansel

Creating a Change in Corporate Culture and Workers’ Perceptions

Developing a corporate gaming culture that places value on employees and offers plenty of incentives to motivate them is critical to staving off business-altering situations. Seasoned labor lawyer Stephen J. Cabot follows positive and negative corporate trends with regard to employee motivation, offering valuable tips and advice on how casino companies can erase the divide between management and employees.

by Stephen J. Cabot

The Four S's Michael J. Broderick, director of marketing for Lake of the Torches Resort Casino in Lac du Flambeau, Wis., shares the philosophy of the “Four S’s”—Serve, Share, Sacrifice and Survive—which have been passed down through his family. When applied properly, these basic principles can have an astoundingly positive impact on business and life. by Michael J. Broderick

It's Deja Vu All Over Again

When it comes to providing the best customer service, motivating the employees that interact with your patrons on a daily basis should be the first step. In this exclusive to Casino Journal, Dr. Woodruff Imberman, President of Imberman and DeForest, Inc., shares why proper motivation techniques are important, and looks at some efforts companies and markets are currently making.

by Dr. Woodruff Imberman

Data management versus business intelligence--what's really important?

When it comes to figuring out the best business intelligence strategy for your gaming and hospitality property, there are countless avenues the operator can take. But with BI becoming the new buzzword, it’s important to distinguish true business intelligence from data management and data mining. Do you know the differences?

by Sandra Andrews

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