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Elements of Great Casino Players Clubs
Use this checklist as Essential Elements of GREAT players clubs
by Dennis Conrad
Best Practices
Casinos can, and here's how they should, significantly reduce their taxes through cost segregation
by Israel Segal
Learning from the Twenty-somethings
Why casinos need to pay proper attention to new media
by Kathy Callahan
Testing Texting
Barona launches cutting-edge mobile marketing campaign leveraging barcode –scanning technology
by Marian Green
Successful Spa Strategies
In today's foreboding economic climate, hotel-casino spa operators are creating more enticing offers designed to keep customers coming
by Anne Burke
Good Ideas That Never Really Made It
A look back at concepts that may deserve another try
by Dennis Conrad
PUBLIC RELATIONS: Defining the Essence of Your Company
Thoughtful, thorough process can help ensure rebranding success
by Kathy Callahan
Marketing at the Slot Machine
Manufacturers, casinos see benefits of reaching out to customers while they’re playing their favorite slots
by Marian Green
Green Light
Casinos are taking energy efficiency steps that are proving positive for both the bottom line and the environment
by James J. Hodl
A strategy for “going green”
Aim for the low-hanging fruit first, then reach higher for bigger environmental initiatives
by Eric Hansel
WEB WATCH: Social networking as a CRM tactic
Online effort can pay off in player/guest retention
by Andreas Roell
Window of Opportunity
For more than a decade, the Navajo tribe resisted casino development — That’s now changing
by Matt Connor
GAMING COMPANIES ON THE BRINK? Cut the surprises, increase the chances
Times are tough, there are steps to take, however, to make the (temporary?) ride down less bumpy
by Rudy J. Cerone Paul Slocomb West
Strong Signals
Multiple antenna systems that move all voice and data services through a single network boost customer service in casinos like the Beau Rivage in Biloxi and provide added value to guests
by James J. Hodl
People, Planet and Profit
Watching the Triple Bottom Line means paying attention to what's good for your property financially, socially and environmentally
by Eric Hansel
Igniting Entertainment
The Mirage in Las Vegas is spending $25 million to reignite excitement with a new volcano attraction
A Look at Table Game Training and Operations in Eastern Europe
Olympic Casino's successful road map: consistency in all facets
by Vic Taucer
WEB WATCH: All linked up and ready to go
Marketers are getting social as they realize the potential and power of networking formats
by Andreas Roell
Outside the box
When overworked and understaffed, casino execs often outsource their PR and marketing functions
by Matt Connor
Mexico’s Winning Ways
U.S. manufacturers finding success in evolving gaming market by adapting equipment to meet local culture and regulations
by James J. Hodl
BEST PRACTICES: Putting it all together
Predictive analytics helps Hard Rock casino-hotel deliver unparalleled customer service
by Rory Fagan
Eagle Eye
How new cameras and sound advice helped enhance security and surveillance at a Washington state casino
by James J. Hodl
Gaming Goes Green
From hotel-casino operators to manufacturers, the momentum to pursue environmentally responsible practices continues to swell
by Marian Green
Dazzling Displays
Casinos are incorporating lighting and sound in new ways to capture guests’ imaginations
by Steven Marlin
Getting Your Message Across
While we may never be on the world stage, we can certainly take away a few pointers from Steve Jobs’ presentations for Apple
by Kathy Callahan
Progress to Report
Server-based technology, business intelligence and predictive analytics bring CRM capabilities to the next level.
by Steven Marlin
BEST PRACTICES: A Measure of impact
The U.S. economy will have an effect on the casino industry, regardless if it’s soaring or in a slump.
by Glenn Goulet
Growing Tournament Play
New equipment is helping casinos add more attractive features and functionality to slot and table tournaments, boosting attendance and revenue in the process.
by James J. Hodl
