Skill games showed lots of promise at G2E and manufacturers are reloading the pipeline
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Trying times cut both ways for GSA and the quest for interoperability
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Data analysis systems are finding homes in slot facilities looking to fine-tune offerings and develop real-time marketing capabilities
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Social media offers a new world of reward and risk for gaming operators and slot vendors
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New is always the big theme at the Global Gaming Expo (G2E), perhaps never more so than this year.
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While the game replacement cycle has undoubtedly slowed, operators across the board have continued to ramp up their use of analytical tools designed to get the right information in the right hands as quickly as possible. In tight times and crowded markets, the casino industry has chosen to take advantage of business intelligence systems that have come a very long way since they were introduced about a decade ago. More important, looking forward, business intelligence is poised to play a central role in the marketing-centric slot operations world that many see coming
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Not so long ago, casino floor kiosks offered limited functionality, serving mostly as cash or ticket handling machines. Today’s kiosks can provide that very vital function even more efficiently, and many provide other diverse functionality, from way finding to restaurant reservations to player rewards and more.
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The Colossal Reels game has a standard 5x4 reel set side-by-side the 5x12 Colossal Reels set, offering 100 lines of action. |
Blazing 7s Hot Shot Tournament is the first title released on Bally Technologies’ all-new ALPHA 2 Pro Series V22/32 cabinet. |
Dandy Dan the Ice Cream Man puts a unique twist on a throwback theme with five colorful reels and 25 lines of video slot action. |
Five-plus decades on this planet have taught me you could do worse than to live by the Gospel According to Yogi.
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I hope to show you that the theory behind dealing with an industry whose sustainability efforts lag behind others and a chronic back problem are not that different.
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| THOUGHTS FROM THE FLOOR: Where innovation meets tradition
There are new technologies available for your floor right now that can help bridge the gap between the traditional and the innovative.
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| PRODUCT FOCUS: Ticket Printers
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