BOYD GAMING LAUNCHES NEW MOBILE APP

Boyd Gaming Corporation has launched “B Connected Mobile,” a personalized mobile application that delivers customized offers and information directly to a customer’s iPhone, iPod Touch or iPad. The app further expands the benefits of B Connected, the company’s nationwide player loyalty program.

B Connected Mobile is the first multiproperty, loyalty program-based iPhone application of its kind in the gaming industry, and is available for free download at the iPhone App Store.

B Connected Mobile provides a wealth of personalized information, including:

- Exclusive hotel, dining and gaming offers, including “Best Rates Available” on hotel rooms for B Connected members;

- Instant access to event information, schedules and special offers at all Boyd Gaming properties using B Connected;

- “Locate Me,” a GPS-powered feature that provides additional real-time information when a customer visits a specific Boyd Gaming property;

- Slot Search, a search engine that allows customers to find Boyd Gaming casinos that have their favorite machines, and displays the games’ locations on a casino floor map; - The ability to track B Connected point balances in real time; and

- The ability to make immediate hotel or restaurant reservations.

“B Connected Mobile offers unique benefits and information to our guests, both before their visit and at the moment they walk through our door. In just two years, B Connected Online has established itself as one of the most heavily used player-loyalty websites in our industry, providing customers unparalleled ease of use and access to information. B Connected Mobile is another example of how we are using technology in creative new ways to deliver exceptional value to our customers,” said Paul Chakmak, executive vice president and chief operating officer of Boyd Gaming.

The company plans to release BlackBerry and Android versions of B Connected Mobile later this year.

To view a demonstration of how the B Connected Mobile app works, visit www.bconnectedmobileapp.com.

B Connected membership is not required to use the B Connected Mobile app; however, the benefit of membership unlocks many of the app’s features. B Connected membership is free and available at 13 Boyd Gaming properties: Gold Coast, The Orleans, Sam’s Town, Suncoast, California, Fremont and Main Street Station in Las Vegas; Blue Chip in Michigan City, Ind.; Par-A-Dice in East Peoria, Ill.; Sam’s Town in Tunica, Miss.; Treasure Chest in Kenner, La.; Delta Downs in Vinton, La.; and Sam’s Town in Shreveport, La.

Did you enjoy this article? Click here to subscribe to Casino Journal

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

2013 Southern Gaming Summit/BingoWorld

The following photos are from the 2013 Southern Gaming Summit/BingoWorld convention and trade show that took place in Biloxi, Miss. May 7-9

Podcasts

IGTi
Charles Harper, Global Director of Business Development, IGTi

More Podcasts

THE MAGAZINE

Casino Journal

Casino Journal June 2013 cover

2013 June

The June issue of Casino Journal spotlights the success of Rush Street Gaming's Des Plaines project and features a piece on the newly designed Resorts World Casino New York City. Also check out a review of the of the 20th annual Southern Gaming Summit/BingoWorld conference, which took place in May at the Mississippi Coast Coliseum and Convention Center in Biloxi, Miss.

Table Of Contents Subscribe

Slot Manager

May 2013 issue slot manager

2013 May

This month's issue of Slot Manager features an article on community gaming and a spotlight on Superman: The Comic Series slot.

Table Of Contents Subscribe

Casino Project

Which of the following proposed Massachusetts casino projects will eventually procure a Class 1 (slots and tables) operating license from the state?
View Results Poll Archive

Casino Journal Store

M:\General Shared\__AEC Store Katie Z\AEC Store\Images\Casino Journal\MathofPlayerDevelopment.gif
The Math of Player Development

A must have for anyone involved in player development and customer service.

More Products

Clear Seas Research

CS-OflRGBhomepage.jpgWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

Games & Technology Report eNewsletter

CJ enewsSign up for our FREE Games & Technology Report eNewsletter, Products of the Week eNewsletter and Turning the Tables eNewsletter

STAY CONNECTED

Facebook Twitter logo  YouTube logo