Engaged Nation debuts at Silver Reef Hotel Casino Spa
Washington-based casino enhances its Players Club with pioneering digital "edutainment" system
Continuing its expansion into the gaming industry, Engaged Nation has recently announced its deployment at Silver Reef Hotel Casino Spa in Ferndale, WA. Silver Reef Casino will implement Engaged Nation's patent-pending REACH system as a digital enhancement to its Players Club benefits program.
"We look forward to working with Engaged Nation to create a customized digital platform with unique interactive activities that benefit both our valued players and our property," said Frank Cornett, CEO of Silver Reef Hotel Casino Spa. "We are confident Engaged Nation's solutions will help us engage with our players more efficiently, enhance customer relationships, and help drive property visits and revenue."
Embedded into the property's existing website under the private label name "SilverPASS", Engaged Nation's REACH system will provide players with an opportunity to interact with Silver Reef Casino through a series of "edutaining" online activities. The site will include customized games, puzzles and quizzes that are specifically designed to educate players about casino amenities and promotions in an entertaining way. Players are then rewarded for their participation with eFUNs - a virtual currency that participants exchange for rewards that can only be redeemed at the Silver Reef Casino property. This online-to-on-property system has been proven to drive significant, measurable incremental property visits and revenue.
"We are excited about partnering with Silver Reef Casino to support its player engagement initiatives," said Engaged Nation CEO Jerry Epstein. "We are proud to be associated with such a forward-thinking, progressive casino that understands the tangible benefits of effective digital engagement. We look forward to developing this new, customized program to increase Silver Reef Casino's engagement with its players and support its revenue objectives."