House Advantage acquires ClubLinq
House Advantage (HA) recently announced that they have acquired the ClubLinq API & solution suite, from Intermezzo. With the transaction, HA’s strategy and solution sets expand to further offer unique capabilities and features, for casino gaming and non-gaming enterprises of all sizes and jurisdictions.
“ClubLinq has proven to be an effective suite of niche’ loyalty products and services, having won technology innovation awards from both the Gaming Technology Conference and Casino Journal,” said Jon Wolfe, CEO of House Advantage. “We continue our ongoing commitment to broad functionality, 3rd party integration and robust data solutions, by bringing the ClubLinq solution into House Advantage.”
“We look forward to being part of the industry leader,” said Jeff Baldi, president & CEO of Intermezzo, Inc. “The complimentary offering of ClubLinq and HALo highlights the omnipresent need for truly agnostic systems integration, focused on innovation and customer service. This is a great opportunity for our client partners and the loyalty market overall.”
As part of the sale transaction, Intermezzo CEO Jeff Baldi joins the HA team as vice president of sales where he will oversee sales teams for both HA’s leading HALo suite of loyalty products and integrating ClubLinq into the House Advantage portfolio.