For players, casino gambling is about random games of chance. But for casino marketers seeking differentiation in increasingly competitive markets, the use of multi-genre and predictive analytics, data integration and strategic interactions makes their chances of success far more predictable. The combination of these capabilities has become known as the “Customer Journey,” which helps shape and drive value from new business opportunities that operators need today.
Long gone are the days when ads proclaiming the “loosest slots in town” were sufficient to gain and retain customers. Even many of the traditional database marketing tactics have become too broad and generic to effectively drive specific behavior change in many cases.