What happens in Vegas may stay in Vegas, but when it comes to responsible gambling, what happens in British Columbia (B.C.) travels well beyond B.C.’s borders. GameSense, a made-in-B.C. program is now making its debut in Las Vegas thanks to a strong desire by MGM to encourage responsible gambling in the gambling mecca and other cities in the U.S.
The British Columbia Lottery Corporation (BCLC), the Canadian crown corporation which oversees socially responsible gambling entertainment throughout the province, announced it entered into a licensing agreement with MGM Resorts International (MGM) for the use of its GameSense responsible gambling brand. The landmark agreement, the first of its kind for any U.S. casino operator, was announced in February. In partnership with BCLC, MGM became the first private gambling company to license the award-winning responsible gambling program in its resorts.