While most of these sessions seem to agree digital marketing is a universal need, the jury is still out on how best to accomplish this task and how to be truly effective at it, specifically as it relates to social media.
As marketers, we’ve rushed to establish a presence on Facebook, Twitter, Instagram and Snapchat. We Periscoped for five seconds. Anyone remember Meerkat? Is Snapchat still a thing? The choice of communications channels continues to grow and change. So how do you develop the correct approach? How to you develop a solution that is scalable, flexible and responsive?