Lots of marketing technology providers promise that their products and systems will help casino operators in a myriad of ways—improving everything from player procurement and retention to digital promotion and campaign management. But how many actually live up to the hype?
Recognizing marketing technology innovations that provide promised benefits in real-world applications is the goal of Casino Journal’s inaugural GameChangers Marketing Awards. These awards recognize innovative marketing-oriented products and services and the positive impact they have had on a specific gaming property or operator. Industry vendors were invited to submit nominations for their latest casino/gaming marketing products and services in a case study-format that showcased the positive economic/operational impact the nominated item has had on a specific gaming property or gaming operator. Eight products were put forward and a synopsis of the entries is provided below.