Casino Marketing & Technology Conference announces GameChangers Award winners
Aristocrat Technologies was the top attendee vote getter at Casino Journal’s inaugural GameChangers Marketing Awards at Casino Marketing & Technology Conference, that recently took place at Bally’s Las Vegas.
GameChangers Marketing Awards recognizes innovative marketing-oriented products and services for their real-world impact. Participants in the contest were asked to submit their entries in a case-study format that showcased the results they have generated for a specific property or operator.
Aristocrat’s Oasis Loyalty won the platinum award for delivering a single-card solution to all of the Choctaw Nation of Oklahoma’s 21 properties. Everi won gold for the performance of Tournevent 4.3 at Cache Creek Casino Resort. Aristocrat also won the silver award for Actual vs. Theoretical Bonusing (AVT), which Sycuan Casino has successfully used to keep its most loyal customers returning to its property.
With the attendee vote completed, Casino Journal readers and website visitors will now have the chance to weigh in by voting for their top choices of this year’s eight GameChanger contestants starting today. Top vote getters will be recognized with readership awards, to be announced in the September issue. Readers wishing to vote may do so at www.casinojournal.com/marketinggamechangers.