KamaGames enters the Chinese Market
Global developers and publishers of social card games for mobile platforms, the KamaGames Group, recently announced another successful show attendance as they returned from the World Mobile Game Conference (WMGC) part of this year’s China Joy Exhibition in Shanghai China.
As part of the group’s further expansion into the Asian markets, KamaGames were one of the conference’s platinum sponsors that saw them having a strong marketing and communications execution as well as a talk by Daniel Kashti, KamaGames’ chief marketing & commercial officer. During his talk, Kashti discussed how the western social card game business, currently valued at over $4 billion, is rapidly expanding across the Asian markets with more players enjoying games on mobile resulting in a comparative decline in Facebook gaming. This has resulted in significant growth across the KamaGames group and allowed them to focus expanding into new and emerging markets across the world.
In addition, the developer and publisher also hosted an evening networking event, inviting key members of the local press and local publishers and distributors to introduce them to Europe’s largest independent social poker title – Pokerist.
“We have spent the last year exploring both mainland China and South East Asia, and decided that Q2 and Q3 of 2017 was the right time to begin to execute our plans," Daniel Kashti said. "We have been seeing a 2-3 fold increase in player activity in the region over the past 12 months, as well as encouraging trends continuing to appear”.