With so much lights and fanfare in the average casino, gaming companies are constantly looking for ways to up the ante. The big challenge today is attracting younger players from Generation X and Millennials to the gaming pool.
Located in downtown Detroit’s historic Greektown Entertainment District, Greektown Casino-Hotel (Greektown), a JACK Entertainment portfolio property, is one of three casino resort hotels in the downtown Detroit area.
Among the many things business leaders need to do such as developing revenue pipelines and ensuring the future of the operations, perhaps the biggest piece of the puzzle could be developing a marketing team that will continue to be engaged and productive.
You don’t have to listen to Nicki Minaj or use Snapchat to understand the consumer behavior of today’s Millennial (although admittedly, it may help get on their wavelength). Truthfully, if you want to get into their heads, you first need to understand and acknowledge the complexities of this group and their unique financial challenges.
Recently I moved to Reno to assume the duties as CEO of Raving Consulting.
May 1, 2017
As a kid, I remember visiting Reno with my family during the summer. It was a perfect distance from Southern California with a variety of activities to satisfy everyone. I still remember how in awe I was of Reno’s famous “Biggest Little City in the World” sign.
With its 17th annual North American Regulators Roundtable officially in the books, Gaming Laboratories International (GLI) welcomed over 200 regulators and operators from 37 jurisdictions to the conference, which was held in Las Vegas this past March.