Any doubt that the tribal casino segment of the North American gaming marketplace is still very much in a growth phase was likely alleviated last month when the NIGC released the fiscal year 2016 gross gaming revenue statistics for 244 federally recognized tribes across 29 states.
The annual Southern Gaming Summit recently took place in Biloxi, MS, and front and center at the event's tradeshow floor was the International Game Technology PLC booth, which was loaded with the latest slot, video poker and electronic table game offerings from one of the world's leading gaming providers.
As with any entertainment, people want to have an experience that is memorable, fun and something they can talk about with others, and this does not prove false when it comes to bonus play in slot machines.
Featuring: Oil Riggers from Five Star Holdings, National Lampoon’s Vacation from Scientific Games, Sunny Shores from Yggdrasil Gaming, Premier Diamonds from AGS, Fort Knox Diamond Vault from IGT, Panda Panda from Habanero, Naked Gun from Blueprint Gaming, Spin It Grand from Aristocrat Technologies, and Treasure of Tut from NOVOMATIC.
Although video games are the current trend dominating the slot floor space in most gaming operations, traditional reel-style machines continue to remain popular among certain customers and in certain jurisdictions.
For players, casino gambling is about random games of chance. But, for casino marketers seeking differentiation in increasingly competitive markets, multi-genre and predictive analytics, data integration and strategic interactions make their chances of success far more predictable.
Lots of marketing technology providers promise that their products and systems will help casino operators in a myriad of ways—improving everything from player procurement and retention to digital promotion and campaign management. But how many actually live up to the hype?
Oklahoma City will be ground zero for the annual Oklahoma Indian Gaming Association (OIGA) Conference and Tradeshow, which will take place July 24-26, and is expected to attract over 2,500 industry professionals from all over the country.