The reality for casino operators today is that the competitor is not just the casino down the street anymore; it’s all forms of entertainment—from nightclubs and restaurants to computer games and movie streaming services and everything in between—that is competing for piece of the patron’s budget.
For the past 19 years, Casino Journal has hosted the annual Top 20 Most Innovative Gaming Technology Products Awards, a contest in which a panel of independent judges grades the cutting-edge qualities of entries submitted by leading gaming companies from across the nation and around the world.
In the third of a 12 article series themed on where the money is now for “smart” casinos, VizExplorer executives explore the art of analytics, and make a case as to why its vital casino operations embrace this specialized skill when considering the inside space revolution.
Visitors to the inaugural Scientific Games’ EMPOWER Customer Conference, which recently took place at the Planet Hollywood Resort & Casino in Las Vegas, likely came with the expectation that they would be hearing about the company’s current slate of products and systems.
The notion that a person who spent $2.5 billion would not know how many tables they are going to have three weeks before they open is so preposterous that it is worthy of comment … The table cap is the single most counterintuitive and irrational decision that was ever made.”
What does it take to get great advertising that works? The formula is simple: clear direction from a client and great creative from the agency. Sounds simple, but getting there is a little trickier than you would think.
This year’s National Indian Gaming Association (NIGA) trade show and conference, which took place last March at the Phoenix Convention Center, happened to coincide with a massive rally for presidential candidate Bernie Sanders that was taking place just next door.