The recession is in the rear view mirror and tribal gaming as a whole is doing very well across the U.S., which means the 31st running of NIGA’s Indian Gaming Tradeshow & Conference promises to be quite a celebration and gaming product showcase
For years, many in the gaming industry considered Class II slot machines a niche market, important to only a few tribal gaming facilities that, they believed, would eventually migrate over to superior Class III product.
After the opening of its first casino resort in Atmore, Ala., in 2009, Wind Creek Hospitality, a regional enterprise with no direct local competition, could operate without the support of any brand advertising. Its sole marketing message and customer promise was simply the lure of a jackpot win.
Indian gaming jurisdictions across the U.S. continue to show strong revenue results, so it should come as no surprise that tribal gaming operators are looking to take advantage of this continued good fortune by developing new, ground-up casinos as well as expanding the entertainment and lodging offerings at existing resort facilities.
In this first of a 12 article series themed on where the money is now for casinos, VizExplorer executives Andrew Cardno and Dr. Ralph Thomas explore the impact Big Data is having on casino staffing and labor, and how properties can use it to make sure that the proper team members are present at the right times to match the customers at all points on the gaming floor.
Few would argue that customer comfort is of paramount importance to the modern, land-based casino enterprise experience, and in response gaming operators and suppliers are more eager than ever to integrate ergonomic principles into seating and other high-use items.