With a surge in server-based gaming, ticket-in/ticket-out (TITO) technology, swipe cards, intelligent kiosks and wireless communications, it seems that the slot floor is on the verge of becoming a completely cash-free environment.
The global casino gaming industry is undergoing an interesting period of transition. Innovation in mobile technology and social media platforms have fueled this online gaming momentum and created lower barriers of entry for new entrants, in what traditionally has been a “brick-and-mortar” sector
The crowded Oklahoma casino market demands properties utilize unique design to gain distinction and greater market share. Here are some of the facilities that continue to catch eyes of Casino Journal editors
What if in some sci-fi style cataclysm, we were left with no new customers? All that remains are the customers we have right this very moment. What would we say to them? How could we keep them? What would we do to get back the customers who tried us out once or twice, but chose to go elsewhere?
It was the philosopher Francis Bacon who famously equated knowledge to power. At the time he said it he was most likely referring to the scientific method, but this observation can also be applied to any form of business endeavor, including casino marketing.