It has been said that what you’re wearing can say a lot about who you are. For casinos, what their employees are wearing can not only say a lot about a casino’s overall brand, but expresses what message they are trying to send to their customers.
A Macau gaming market in need of some good news has gotten about $7 billion worth. That’s roughly how much casino giant Galaxy Entertainment Group says it will invest in the Chinese gaming hub—HK$57 billion—over the next several years as the market eagerly awaits the debut of the second phase of the company’s flagship Galaxy Macau in May and start of the next spurt of resort growth centered on the Cotai tourist district (US$1 = HK$7.77).
We have been producing, along with Raving Consulting, a very popular conference called Casino Marketing since 2004. That was pre-iPhone, pre-tablet, pre-social media; in other words, we were all much older then, we’re younger than that now.