Recently, BNP Media’s Market Research, a division of the company that owns this magazine, undertook a study to understand the state of gaming industry, expansion of gaming companies into non-gaming and growth of interactive gaming—social, mobile and iGaming. Well, more than 250 gaming executives responded to the survey, the preliminary results are now available, and I would like to share some of them with you.
Is two really better than one? When it comes to slot machine play, gaming operators and manufacturers appear to be voting yes these days. With younger casino patrons coming onto the scene and craving a more social gaming experience, vendors are responding with a new array of community-style games in which multiple participants can enjoy the wagering experience.
It has been said that what you’re wearing can say a lot about who you are. For casinos, what their employees are wearing can not only say a lot about a casino’s overall brand, but expresses what message they are trying to send to their customers.
A Macau gaming market in need of some good news has gotten about $7 billion worth. That’s roughly how much casino giant Galaxy Entertainment Group says it will invest in the Chinese gaming hub—HK$57 billion—over the next several years as the market eagerly awaits the debut of the second phase of the company’s flagship Galaxy Macau in May and start of the next spurt of resort growth centered on the Cotai tourist district (US$1 = HK$7.77).