Julia Carcamo is the president of J Carcamo & Associates consultancy and founder of Hispanic marketing agency espÑOLA. She has held executive marketing positions at Isle of Capri and other medium to large casino companies. She can be reached at Julia@jcarcamoassociates.com.
Among the many things business leaders need to do such as developing revenue pipelines and ensuring the future of the operations, perhaps the biggest piece of the puzzle could be developing a marketing team that will continue to be engaged and productive.
There is absolutely no question that as leaders we want to hire the best team possible, and it’s not always a matter of offering the best salary. There are many things that go into developing a great marketing team.
I think it’s a pretty safe bet to assume most casino suppliers will find time to attend the upcoming Global Gaming Expo (G2E) show in Las Vegas, arguably the largest gathering of gaming vendors and operators in the United States.
What does it take to get great advertising that works? The formula is simple: clear direction from a client and great creative from the agency. Sounds simple, but getting there is a little trickier than you would think.
What if in some sci-fi style cataclysm, we were left with no new customers? All that remains are the customers we have right this very moment. What would we say to them? How could we keep them? What would we do to get back the customers who tried us out once or twice, but chose to go elsewhere?