Julia Carcamo is the president of J Carcamo & Associates consultancy and founder of Hispanic marketing agency espÑOLA. She has held executive marketing positions at Isle of Capri and other medium to large casino companies. She can be reached at Julia@jcarcamoassociates.com.
A strategy differs from a plan in that a plan is a collection of “whats” and “to dos.” A strategy is the “why” and the signals along the path that tell us we’re on the road to success. A solid strategy simplifies the actual marketing, making it easier to implement the right plan.
It’s hurricane season for us along the Gulf Coast, and with that comes a steady stream of news stories that feature a well-meaning government official or correspondent telling us to have an emergency plan in place and up-to-date.
While most of these sessions seem to agree digital marketing is a universal need, the jury is still out on how best to accomplish this task and how to be truly effective at it, specifically as it relates to social media.
Among the many things business leaders need to do such as developing revenue pipelines and ensuring the future of the operations, perhaps the biggest piece of the puzzle could be developing a marketing team that will continue to be engaged and productive.
There is absolutely no question that as leaders we want to hire the best team possible, and it’s not always a matter of offering the best salary. There are many things that go into developing a great marketing team.
I think it’s a pretty safe bet to assume most casino suppliers will find time to attend the upcoming Global Gaming Expo (G2E) show in Las Vegas, arguably the largest gathering of gaming vendors and operators in the United States.