It has become obvious that cashless gaming is growing and, widespread adoption and acceptance may only be a few years away. For the time being however, ATMs are still a basic requirement for land-based gaming operations, and the ATM business continues to thrive.
Alexandra Epstein Gudai is partner and executive manager for El Cortez Hotel-Casino, the oldest continuously operating gaming property in downtown Las Vegas. She can be reached at www.elcortezhotelcasino.com.
Located in downtown Detroit’s historic Greektown Entertainment District, Greektown Casino-Hotel (Greektown), a JACK Entertainment portfolio property, is one of three casino resort hotels in the downtown Detroit area.
It used to be that people came to a casino primarily to indulge in one primary entertainment activity—slot machine gambling. This dynamic is beginning to shift however, especially among the young for whom a trip to a gaming facility usually involves entertainment options other than wagering on machines.
Until fairly recently, there were few viable options for marketing to a slot patron while they were actually engaged in game play. But the modern slot manager has a full ecosystem of player loyalty touchpoints available to them today, including the video slot screen itself.
Casino Journal’s Associate Editor, Joan Mantini spoke with Lance Hutchinson, vice president at Alpha Video & Audio, on CastNET’s involvement in the casino industry and what they have to offer casino operators.
Like many other segments of the gaming industry in North America, the electronic table game (ETG) market is growing of late, thanks in large part to the product’s ability to convert slot customers into table game players.