Located in downtown Detroit’s historic Greektown Entertainment District, Greektown Casino-Hotel (Greektown), a JACK Entertainment portfolio property, is one of three casino resort hotels in the downtown Detroit area.
It used to be that people came to a casino primarily to indulge in one primary entertainment activity—slot machine gambling. This dynamic is beginning to shift however, especially among the young for whom a trip to a gaming facility usually involves entertainment options other than wagering on machines.
Until fairly recently, there were few viable options for marketing to a slot patron while they were actually engaged in game play. But the modern slot manager has a full ecosystem of player loyalty touchpoints available to them today, including the video slot screen itself.
Casino Journal’s Associate Editor, Joan Mantini spoke with Lance Hutchinson, vice president at Alpha Video & Audio, on CastNET’s involvement in the casino industry and what they have to offer casino operators.
Like many other segments of the gaming industry in North America, the electronic table game (ETG) market is growing of late, thanks in large part to the product’s ability to convert slot customers into table game players.
The modern gaming industry receives a lot of plaudits when it comes to job creation, and this praise is well deserved. According to research conducted by the American Gaming Association and Oxford Economics, the gaming industry generates 1.7 million jobs and nearly $74 billion in income for these workers and their families, and is expected to create an additional 62,000 well-paying jobs over the next decade.