Leveraging its longstanding relationship with the world’s 10th biggest public corporation Tencent, Caesars Entertainment Corp. launched WeChat Pay at 16 select locations inside Caesars Palace, Paris Las Vegas and The LINQ Promenade.
As with any entertainment, people want to have an experience that is memorable, fun and something they can talk about with others, and this does not prove false when it comes to bonus play in slot machines.
It is Casino Marketing & Technology Conference time and this month’s gathering, at Bally’s Las Vegas July 18-20, will be interesting for a number of reasons, not least as a chance to see how the industry continues to move the ball forward on the digital marketing front.
Having reviewed the winning Romero Awards this year and for several years now, I can say with confidence that constructive creativity is finding its way into the digital space with increasing frequency.
When it comes to technological innovation and the casino gaming floor, operators seeking revenue growth, cost savings or a competitive edge have an ever growing list of products and systems from which to choose.