Jon Wolfe, owner and CEO, recently answered some questions from Casino Journal Associate Editor Joan Mantini regarding the ongoing development of HALo, its successful omnichannel loyalty platform and program that benefits casino operators.
OfferCraft, a software company that uses artificial intelligence and gamification to help companies increase customer revenue and employee engagement, has teamed up with Swinomish Casino & Lodge in Anacortes, Washington, to launch weekly gamified offers
Land-based casino resort operators employee a variety of methods to recognize and incentivize loyal patrons. Many of these involve monetary remuneration, a free meal at a property restaurant, gratis tickets to a show or a free room night or two at the facility’s hotel.
Many entities are competing for the player’s time and gaming budget, both on and off of the casino floor. Because of this, operators continue to explore new and exciting ways to differentiate their properties, connect with their existing players and attract new customers.