What's in a name? Often quite a bit, actually. For decades, the Mohegan Tribal Gaming Authority (MTGA) has carved out a successful niche in the gaming world, developing one of the largest tribal casinos in North America while branching out to own, operate or partner in gaming properties.
As competition for consumer dollars within and without the land-based casino marketplace continues to tighten, operators of both small and large properties are seeking differentiation through a variety of means, including facility design and appearance.
Many entities are competing for the player’s time and gaming budget, both on and off of the casino floor. Because of this, operators continue to explore new and exciting ways to differentiate their properties, connect with their existing players and attract new customers.
Oklahoma City will be ground zero for the annual Oklahoma Indian Gaming Association (OIGA) Conference and Tradeshow, which will take place July 24-26, and is expected to attract over 2,500 industry professionals from all over the country.
Land-based casino resort operators employee a variety of methods to recognize and incentivize loyal patrons. Many of these involve monetary remuneration, a free meal at a property restaurant, gratis tickets to a show or a free room night or two at the facility’s hotel.
Lots of marketing technology providers promise that their products and systems will help casino operators in a myriad of ways—improving everything from player procurement and retention to digital promotion and campaign management. But how many actually live up to the hype?
I suppose in an ideal world, I could have my health as closely observed as that of the gaming industry. Then again, maybe I should be careful for what I wish for since—even with all these reports and studies—I still have a difficult time determining the true health of the gaming industry.
Over the past few years, there have been a couple of academic research projects pretending to shed light on a particularly thorny issue—whether slot players can tell the difference between a regular slot machine and one that is significantly “looser.”
While most of these sessions seem to agree digital marketing is a universal need, the jury is still out on how best to accomplish this task and how to be truly effective at it, specifically as it relates to social media.
In 2009, another installment of a successful movie franchise was about to have its premiere, I was in charge of advertising at a Las Vegas casino resort on the Strip, and my cherished New York Yankees were gunning for their 27th World Series championship. These worlds would soon collide.
It is Casino Marketing & Technology Conference time and this month’s gathering, at Bally’s Las Vegas July 18-20, will be interesting for a number of reasons, not least as a chance to see how the industry continues to move the ball forward on the digital marketing front.
Having reviewed the winning Romero Awards this year and for several years now, I can say with confidence that constructive creativity is finding its way into the digital space with increasing frequency.