What if I were to tell you there was a form of wagering so popular that it attracted millions of customers, forced states to liberalize laws to allow its expansion, had operators investing millions of dollars in new facility development around the world, fostered numerous technological gaming innovations and was so accepted by all levels of society that its future seemed assured.
Mastering analytics provides incredible insight into your business. This insight gives you the confidence to act, the ability to measure your results, and brings along with it the self-assured attitude of a superhero… it makes you a Superpowered Marketer.
Long time readers of this column, and those familiar with me, know that I am a table games guy—player (craps and blackjack), former dealer and floor person, table games instructor, tournament producer, table games conference creator, new game promoter and advisor, table game consultant and industry observer.
This year’s G2E offered the usual range of educational opportunities, but I find myself increasingly drawn to the marketing side of things, if only because whatever new products and processes are on display, the ones that take off will be available everywhere, and the challenge will quickly move from what to buy to how to market it.
Luxury meets technology at the Four Diamond AAA-rated Red Rock Resort in Las Vegas where it took a huge leap forward with the installation of three NanoLumens 2.5MM NanoSlim Engage LED visual solutions, creating 1,730 square feet of crystal-clear content in its race & sports book.
Geoff Freeman, president and CEO of American Gaming Association (AGA), kicked off day two at the Global Gaming Expo (G2E) by discussing the negative impact illegal wagering continues to have on the public’s understanding of the commercial gaming industry, and the steps the AGA is taking to help resolve this public relations issue.
Over the past year, the American Gaming Association (AGA) has worked to improve its relationship with the National Indian Gaming Association (NIGA) and Native American gaming in general by boosting tribal membership within the organization and devoting more time and resources to issues that impact this growing segment of the U.S. casino industry, said AGA President and CEO Geoff Freeman during a day one session at Global Gaming Expo (G2E).
Iona Akelipa of Everett, headed home with $100,000, year-long bragging rights as the luckiest Three Card Poker player in the country, and a new wife after winning the Scientific Games 2015 Shuffle Master Classic Three Card Poker National Tournament on Monday, September 28 at The Venetian Las Vegas.
Win Systems, a global technology supplier for the gaming and entertainment industry, has successfully installed its Casino Management System WIGOS at the Garcia River Casino located in Point Arena, Calif.
The Navajo Nation Gaming Enterprise (Navajo Gaming), led by CEO Derrick Watchman, celebrates the five-year anniversary of its second Navajo casino, Flowing Water Navajo Casino in the Tsé Daak’áán Chapter, near Shiprock, N.M.