The gaming jury is still very much out when it comes to the future impact of skill-based slot machines within the land-based casino environment. One thing is certain, opinions on skill games very much run the gamut; from groundbreaking, vital and essential to unfeasible, unplayable and overblown.
It is Casino Marketing & Technology Conference time and this month’s gathering, at Bally’s Las Vegas July 18-20, will be interesting for a number of reasons, not least as a chance to see how the industry continues to move the ball forward on the digital marketing front.
Having reviewed the winning Romero Awards this year and for several years now, I can say with confidence that constructive creativity is finding its way into the digital space with increasing frequency.
In 2009, another installment of a successful movie franchise was about to have its premiere, I was in charge of advertising at a Las Vegas casino resort on the Strip, and my cherished New York Yankees were gunning for their 27th World Series championship. These worlds would soon collide.
While most of these sessions seem to agree digital marketing is a universal need, the jury is still out on how best to accomplish this task and how to be truly effective at it, specifically as it relates to social media.
Over the past few years, there have been a couple of academic research projects pretending to shed light on a particularly thorny issue—whether slot players can tell the difference between a regular slot machine and one that is significantly “looser.”
I suppose in an ideal world, I could have my health as closely observed as that of the gaming industry. Then again, maybe I should be careful for what I wish for since—even with all these reports and studies—I still have a difficult time determining the true health of the gaming industry.
Mobile devices have transformed how we interact in all aspects of our lives. We can do everything on our phone, except interact with our casino player’s clubs. Imagine the possibilities if we embrace this technology to deliver our loyalty club experience.
To celebrate the occasion of Mississippi's 25th anniversary as a gaming jurisdiction, the Mississippi Gaming & Hospitality Association, our partners in the event, produced a session featuring the pioneers of riverboat gaming. Here's a sampling of what some industry visionaries had to say: