It's Global Gaming Expo time again and, despite the fact I have been to 20 or so combined World Gaming Congresses and G2Es, I still find myself genuinely excited about the event. Here's hoping it'll be the smart, brassy and hectic happening it always seems to be.
A strategy differs from a plan in that a plan is a collection of “whats” and “to dos.” A strategy is the “why” and the signals along the path that tell us we’re on the road to success. A solid strategy simplifies the actual marketing, making it easier to implement the right plan.
The headlines and press releases scream at us from all directions: More change is coming, so be prepared as the gaming industry rushes headlong into the new century. (At this point, we are referring to the 22nd century, not the 21st.)
Dr. Hammargren held an “Awake Wake” for himself some years ago, in which he had his mock funeral service. Even though throwing your own funeral party while still alive strikes me as being a little strange, I do like the notion of writing one's own obituary.
There’s an old saying that goes, “Everything eventually comes around again.” As I grow older, I find this very much to be true, especially with things like fashions and fads. Truth be told, one item I thought I would never see popular again were table games.
As budget season rolls around, executives are busy planning, calculating and justifying their proposed spending. This process hopefully is top of mind throughout the year, so when it comes time to put the spreadsheet together, it is much less painful.
It’s hurricane season for us along the Gulf Coast, and with that comes a steady stream of news stories that feature a well-meaning government official or correspondent telling us to have an emergency plan in place and up-to-date.
More than three centuries ago, Sir Isaac Newton pointed out that to every action there is always opposed an equal reaction. At the time, he was talking about physics, but he might well have been talking about gaming law too.