A strategy differs from a plan in that a plan is a collection of “whats” and “to dos.” A strategy is the “why” and the signals along the path that tell us we’re on the road to success. A solid strategy simplifies the actual marketing, making it easier to implement the right plan.
It’s hurricane season for us along the Gulf Coast, and with that comes a steady stream of news stories that feature a well-meaning government official or correspondent telling us to have an emergency plan in place and up-to-date.
More than three centuries ago, Sir Isaac Newton pointed out that to every action there is always opposed an equal reaction. At the time, he was talking about physics, but he might well have been talking about gaming law too.
In 2009, another installment of a successful movie franchise was about to have its premiere, I was in charge of advertising at a Las Vegas casino resort on the Strip, and my cherished New York Yankees were gunning for their 27th World Series championship. These worlds would soon collide.
While most of these sessions seem to agree digital marketing is a universal need, the jury is still out on how best to accomplish this task and how to be truly effective at it, specifically as it relates to social media.
Casino operators and suppliers must now attempt to take advantage of new global growth opportunities, adapt and respond to new online competitors, innovate to reach new audiences and develop features to enhance the player experience.
Like many ad agencies in the late 1990s, MVBMS's answer to digital advertising was a relatively simple formula that went something like this: uncork the engaging allure of "interactive", mix it with so-called "traditional" advertising, then render an "animated online banner ad."