It was the philosopher Francis Bacon who famously equated knowledge to power. At the time he said it he was most likely referring to the scientific method, but this observation can also be applied to any form of business endeavor, including casino marketing.
One thing that can be safely said about the Millennial generation is that they do not mind servicing themselves, especially if it saves time and effort, which allows them to get back to texting, socializing and other more enjoyable tasks they’d rather be doing.
As is usually the case, this year’s Top 20 Most Innovative Gaming Technology Products Awards contest drew entries from a vast array of gaming companies looking to promote their most cutting-edge products, systems and technologies. The items that garnered the highest judging scores are profiled here in the June 2015 issue of Casino Journal. Also, learn about a new trend of using smartphones as casino loyalty cards.
In this May/June 2015 edition of Slot Manager, discover new slot concepts, game monitor technology, and the latest in slot player guest service. Also, don't miss our feature story on community slots and how they are driving younger consumers to the floor through group play experiences.