Scientific Games Corporation recently hosted its inaugural EMPOWER customer conference at Planet Hollywood Las Vegas Resort & Casino, attracting more than 500 casino and lottery operators, sponsors, partners and members of the media who perused the company’s innovative solutions, convergence technologies and broad gaming, lottery and interactive product portfolio while being entertained by special keynote speakers and informative conference sessions.
More than one speaker at the recent NIGA tradeshow and conference commented that if casinos are serious about creating environments that appeal to the Millennial generation, a good starting point would be, shudder, the Dave & Buster’s restaurant/sports bar/arcade concept.
"Can we do this better?” is the simple question that drives massive change in the permanent technology revolution. The quest for improvement works its way into every solutions-driven process on earth, and system-driven in-game marketing is no different.
In this third article of our 12 part series on customer centric gaming floors, we tackle participation games and how casino operators can maximize potential returns. Please note these articles are meant to stimulate thought and that we are using some deliberately provocative metaphors and examples which should be taken with a grain of salt.
Athough it may come as something of a shock given all the attention it has garnered of late as a potential game changer for the casino industry, skill-based slot gaming is not a new concept for most operators and manufacturers.