As part of its commitment to All Thrill, San Manuel Casino premieres an exciting expansion of its gaming floor with the unveiling of an additional 500 slots, which brings the total to over 4,700 slots.
It is Casino Marketing & Technology Conference time and this month’s gathering, at Bally’s Las Vegas July 18-20, will be interesting for a number of reasons, not least as a chance to see how the industry continues to move the ball forward on the digital marketing front.
Having reviewed the winning Romero Awards this year and for several years now, I can say with confidence that constructive creativity is finding its way into the digital space with increasing frequency.
Lots of marketing technology providers promise that their products and systems will help casino operators in a myriad of ways—improving everything from player procurement and retention to digital promotion and campaign management. But how many actually live up to the hype?
Oklahoma City will be ground zero for the annual Oklahoma Indian Gaming Association (OIGA) Conference and Tradeshow, which will take place July 24-26, and is expected to attract over 2,500 industry professionals from all over the country.
Land-based casino resort operators employee a variety of methods to recognize and incentivize loyal patrons. Many of these involve monetary remuneration, a free meal at a property restaurant, gratis tickets to a show or a free room night or two at the facility’s hotel.