With many board games, it is desirable to uniquely and electronically identify the position of the game pieces, irrespective of whether the game is played locally or remotely via communication networks. This paper describes a technology which performs an exact localization of game pieces, tokens, jetons or chips on the game board or table.
Maurilio Silva is the president and CEO of Ortiz Gaming U.S. and has been with the Ortiz Group for almost two decades. He is credited with being a founder of “New Generation Latin Bingo.” It has been through his leadership that Ortiz Gaming’s Class II electronic machines have gained entrance and eventual dominance in multiple countries.
Increased competition in the gaming industry has resulted in the need for casinos to position their brand and identify player segments that will be most receptive to their communications. A casino’s image is an important part of their overall business strategy and goes a long way towards attracting and retaining players. As the competition in gaming grows fiercer, the most effective marketing strategy that casinos should follow is to analyze their player demographics and interact with them by using the most effective motivational tools.
GLORY (U.S.A.) has over 30 years experience providing cash management solutions for the gaming industry. GLORY, a leading provider of cash access connectivity, describes its product design and creation process and the unique features that set its kiosks, ATMs, cash dispensers, recyclers and currency handling devices a cut above the rest.
The ability to acquire, convert, enhance, store, and manage marketing and operational data is a challenge many organizations face, including casinos. The amount of data that exists and is available today isn't the problem; it's converting data into actionable information that ultimately determines marketing success.
Do you know what the hundreds of millions of Twitter, LinkedIn and Facebook users, bloggers and reviewers are saying about your brands, products and competitors? You can by effectively analyzing the huge volumes of unstructured text data that stream in from social media outlets. This white paper will help you get started by explaining the practical applications for text analytics and providing tips to help you get the most from this powerful resource.
A casino’s image goes a long way with guests. In fact, in today’s age of user-generated reviews and pictures, image can mean the difference between a customer patronizing your casino, staying at your hotel or booking a convenstion. For example, TripAdvisor™, one of the largest travel websites with user-generated content, attracts nearly 30 million monthly visitors. It is estimated that as many as 88 percent of these visitors are influenced by content they read. Oftentimes, these reviews will include pictures guests have taken of rooms, common areas and the surrounding grounds. And according to the latest Market Metrix Hospitality Index™ results, one in five casino customers read a review about a property before booking that casino.