Brand Awareness
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Casino Journal is a leading business-to-business gaming publication and an independent global information source serving every gaming sector. Casino Journal provides solutions to real world challenges facing executives and operators in today’s gaming industry. The relevant gaming topics and products regularly covered in Casino Journal each month includes slot machines, table games, management systems, marketing, business intelligence, analytics, money handling, sports wagering, resort design, food and beverage, non-gaming amenities and much more.
65% say it has advertisements that are useful to the industry.
92% Take action as a result of marketing communications.
79% Trust companies that market with Casino Journal.
Slot Management and Marketing
Slot Management & Marketing is the only vertical business-to business publication serving the slot sector of the gaming industry. Four times a year, Slot Management & Marketing focuses on delivering insightful, practical information about gaming trends, technology, marketing and operations worldwide. The publication is designed to give casino, slot, marketing and IT executives an edge over the competition and a voice for slot floor professionals to share issues and concerns, as well as providing an unbiased resource
Sports Betting Management
Six times a year, Sports Betting Management brings you the latest trends in the new gaming industry. It’s also where you can find insightful commentary, exclusive Q&A’s with gaming leaders, real-world case studies, success stories and a wealth of information about the latest games and related products.
Sports Betting Management is the only publication that offers a 360-degree/comprehensive package opportunity for advertisers.
Put your brand front and center with a Digital Edition Sponsorship as our dedicated readers access our intuitive, personalized and modern digital edition. Readers can interact with, scroll through and even listen to the articles each issue. We even offer readers an ever evolving, personalized content stream based on their content choices — all to boost engagement even further. Enhance your visibility further with a Persistent Banner Sponsorship. This positions your fixed, clickable banner ad at the bottom of the digital edition. Finally, our intuitive digital platform tracks ad engagement and click-metrics in order to provide insight into how your content is performing.
Increase your impact with the two packages that allow you to take full advantage of our digital edition capabilities.
FULL SPONSORSHIP
(Limit one sponsor per month.)
PACKAGE INCLUDES:
- Full Page Ad Across from front cover
- Mention with logo in Digital Edition Reminder eBlast
PERSISTENT SPONSORSHIP
(Limit one sponsor per month.)
As readers scroll through the issue, ensure you’re seen with a Persistent Article Banner that runs at the bottom of the screen in both desktop (728 x 90) and mobile (320 x 50) versions.
Online Display Ads are an effective way to create clicks to your website. Casino Journal aligns its website with Internet Advertising Bureau’s (IAB) standards in static or animated ads that appear throughout the pages of Casino Journal's websites. Our responsive design means editorial content and advertising is presented in a readable and engaging manner for viewers across all devices.
Average Monthly Unique Visitors1
| AD TYPE | DESKTOP | TABLET | MOBILE |
| Super Leaderboard | 970 x 90 | 728 x 90 | 320 x 50 |
| Leaderboard | 728 x 90 | 728 x 90 | 320 x 50 |
| Pushdown | 970 x 90 (expands to 970 x 415) |
728 x 90 (expands to 728 x 315) |
320 x 50 (expands to 320 x 415) |
| Billboard) | 970 x 250) | 728 x 90) | 320 x 50) |
| Half Page | 300 x 600 | 300 x 600 | 300 x 250 |
| Wide Skyscraper | 160 x 600 | 160 x 600 | 300 x 250 |
| Medium Rectangle | 300 x 250 | 300 x 250 | 300 x 250 |
| HOME PAGE ONLY | DESKTOP | TABLET | MOBILE |
| Rectangle Ad | 180 x 150 | 180 x 150 | 180 x 150 |
| Adhesion Banner | 950 x 90 (expands to 950 x 460) |
728 x 90 (expands to 768 x 768) |
320 x 50 (expands to 320 x 480) |
A topic sponsorship on casinojournal.com allows you to target visitors engaged with content around a specific topic that relates to your company and product. This sponsorship includes 4 ads per page with a total of 5 different ad slots across the article and topic pages.
Top 6 Topics:
- Slots
- Sports Betting
- Table Games
- Technology
- Marketing
- Indian Gaming
Enhance your online advertising program with ONLINE RETARGETING. Retargeting tracks industry professionals visiting casinojournal.com and then displays your ads to these professionals again as they travel to other websites. As a result of this increased visibility, your brand will enjoy greater post-impression recall and convert Casino Journal's browsing customers into visitors to your website!
Purchase online display ads on casinojournal.com with a minimum of 10,000 impressions. Contact your sales rep for position availability and CPM pricing. Purchase a minimum of 300,000 Retargeting Impressions for 30 days.
Our eNewsletters deliver useful and timely industry news and information to our digital subscribers who request them. As a trusted resource for professionals, our eNewsletter is a great place to promote your company and its offerings, drive traffic to your site, and build awareness for your brand.
Attention-grabbing ads and exclusive sponsorships are available.
Gaming Products & Technology Report eNewsletter
As a trusted resource for professionals, eNewsletters are an ideal place to promote products and services to drive traffic to your site, generate sales leads and build awareness for your brand.
Create a smart social media strategy that communicates with prospective and current customers. Casino Journal offers a number of opportunities for audience engagement through Facebook, LinkedIn, and Twitter. We have social media experts on staff ready to guide you through the process. They’ll work with your team to optimize your campaign and get you the best results. Post-campaign, we’ll give you the analytics and information you need to prove your ROI.
Many of our social media products can be boosted or promoted within their platforms. Upgrade your post and increase your visibility!
Classified ads offer a simple way to promote your product and brand when you're on a budget. Classifieds can help with selling equipment, products, and services, announcing business opportunities, hiring expert employees and more.
CATEGORIES INCLUDE:
- Products
- Services
- Software
- Safety Gates
- Fall Protection
- Casino Journal June 2020 Publisher Statement
- Casino Journal Reader Preference Profile Study 2020
- Media Owners Date [Q3 Jul-Sep 2020 AVERAGE]
Brand Awareness
Lead Generation
Content Marketing
Market Research
Events
Directories
Asset Development
