May 16, 2012
IGT strikes deals with gaming machine vendorsIt has been a busy couple of months for International Game Technology (IGT) on the vendor front, with the company inking content and technology arrangements with Lottomatica Group/Spielo International and Konami Gaming.
The IGT/Lottomatica pact involves a strategic relationship to bring game content and terminals to the Italian VLT (Comma 6b) gaming market. Under the terms of the arrangement, IGT game content will be exclusively available to the Lottomatica Group in Italy. Lottomatica will deliver IGT game content to the installed base of VLT’s in Lottomatica’s network, which, with nearly 9,000 units, is currently one of the largest active VLT network in Italy.
This strategic partnership provides entry for IGT into the Italian VLT market; which is reported to be in excess of $2 billion in gross gaming revenue, according to information provided by the company.
“IGT is excited about stepping into this large and growing market,” said Patti Hart, IGT chief executive officer. “Partnering with Lottomatica will allow us to engage the Italian VLT players with our game content… We are proud to partner with the leading operator of gaming entertainment in Italy and one of the largest gaming companies in the world.”
In addition to licensing game content, IGT will also partner with Lottomatica to integrate IGT’s VLT terminals on the Spielo VLT system, which is currently adopted in Italy by Lottomatica and several other concessionaires.
“[With IGT], we will not only increase our significant footprint in the VLT market, but we will be able to combine our resources to provide the Italian players with new and exciting games that will help increase our competitive edge in the market, leveraging on the integration with the Spielo VLT system and games,” said Marco Sala, Lottomatica Group chief executive officer.
Meanwhile, IGT and Konami Gaming have signed off on an agreement in which Konami slots will adopt IGT’s Universal Game Adaptor (UGA) and Service Window technology, clearing the way for IGT’s Picture-in-Picture functionality on enabled Konami machines.
Universal Game Adaptor (UGA) and Service Window technology allow operators to deliver floorâwide bonuses, loyalty programs and services to players directly in the primary game window instead of the traditional interactive LCD. Similarly, Konami Casino Management System (KCMS) will be able to manage the PictureâinâPicture capabilities on enabled IGT slot machines using the UGA.
“We are very excited to join with IGT in utilizing the UGA on Konami slot machines,” said Steve Sutherland, chief operating officer and executive vice president of Konami Gaming. “This technology will deliver new ways for operators to communicate with their players. We are also pleased to join in the push to have a more collaborative relationship with our competitors that we hope will shape the industry moving forward.”
LOTTOMATICA GROUP, OTHER VENDORS APPLY FOR NEVADA INTERACTIVE SUPPLIER LICENSESThe Lottomatica Group, the parent company of Spielo International USA, Spielo International Canada, and Spielo International Austria, has filed for Interactive Gaming Service Provider Licenses from the Nevada Gaming Control Board for all of its subsidiaries. Each subsidiary has been previously granted gaming licenses from the Nevada Gaming Commission.
Other subsidiaries of the Lottomatica Group from the GTECH G2 business unit, Boss Media and St. Minver, have also applied for Interactive Gaming Service Provider licenses from the Nevada Gaming Control Board.
Spielo International and GTECH G2 together make up the new gaming division of the Lottomatica Group, one the world’s largest gaming entities. The division provides a full range of player-focused games, products and services across every gaming channel. The group anticipates that Nevada Interactive Gaming Service Provider licenses will enable both existing and future customers to benefit from its trusted and proven high performance iGaming offerings.
“Applying for these licenses in Nevada is an important step in our iGaming strategy for the United States,” said Walter Bugno, president and CEO, SPIELO International. “SPIELO International and GTECH G2 are names that are trusted in regulated markets around the world. We have an established track record as providers of end-to-end gaming products to more than 1,500 customers on five continents.”
A number of other prominent slot vendors have also applied for Nevada Interactive Gaming Service Provider Licenses including Bally Technologies, IGT, Aristocrat and WMS.
ARISTOCRAT UNVEILS TIKI TORCH, ITS LATEST IPHONE GAME APPAristocrat Technologies, a global provider of gaming solutions, has introduced Tiki Torch, its 13th iPhone game app that is now available at the iTunes App Store.
Aristocrat’s Tiki Torch for the iPhone is a free play adaptation of the popular five-reel slot machine game. Players can change bets, bids per line and bonus spins in order to maximize their wins. Bonuses also unlock special animations and rewards. Classic sound effects and animations have also been faithfully adapted for the iPhone version.
Tiki Torch is a play-for-fun, not a play-for-money, game. Players can also connect to the player network to compare scores and stats, as well as connect through Facebook, Twitter and the Apple Game Center.
Tiki Torch joins a number of other Aristocrat iPhone games currently available for purchase at the iTunes App Store. This list of titles includes Wicked Winnings II, Miss Kitty, Sun and Moon, 5 Dragons and All Stars
“Aristocrat’s iPhone games give players a chance to play their favorite casino games, but with better odds and no consequences,” said Scott Milford, director of mobile development at Aristocrat Technologies. “We’ve tried to faithfully recreate the slot experience, while also adding the benefits of mobile and social connectivity.”
MicroFirst to provide multi-lingual slot services for Sands ChinaMicroFirst Inc., a New Jersey-based provider of technology services, content creation and installation, custom hardware design and software solutions, will provide unique, multi-lingual slot machine touch-screen content for all five properties of Sands China Ltd.
From exciting interactive bonus content to visual and audio personalized greetings, the MicroFirst content will allow patrons to read and interact in English, simplified Chinese and traditional Chinese across nearly 7,000 combined slot machines at the five properties.
“We’re definitely excited about the new options MicroFirst will make available at our properties,” said Nicci Gradidge, director of casino promotions and events for The Venetian Macau Resort Hotel. “We are constantly looking for better ways to entertain and engage our patrons; our partnership with MicroFirst has added a variety of ways to do so.”
Eventually, MicroFirst will extend this slot machine service to all properties operated by the Las Vegas Sands Corporation worldwide.
“Because of our commitment and continuing success working with Las Vegas Sands, it was a great fit on both sides to move forward to their properties in Macau,” said Ryan Randazzo, director of client services at MicroFirst. “Our gaming operations experience and creative talent has allowed us to quickly produce unique incentivized content and exclusive features that casino guests find both entertaining and useful.”
Mexico casino group opts for sbX technologyInternational Game Technology (IGT) and PlayCity Casino, an alternative gaming entertainment company with 20 slot properties throughout Mexico, have formed a strategic partnership that will allow PlayCity properties to showcase the latest IGT machines, themes and systems.
“IGT games are among the best performing slot machines in Mexico, which is why this strategic agreement will enable us to deliver fun and entertaining gaming experiences to our players across the country,” said Emilio Vega Jimenez, director of operations at PlayCity Casino.
Initially, PlayCity Casino outlets will emphasize IGT’s sbX casino management solution and Floor Manager systems, which will give the facilities access to more than 300 themes in IGT’s game library in addition to optimizing the games’ performance and improving player experiences.
“IGT is proud to introduce our systems and games to PlayCity Casino,” said Dan Mikesell, IGT regional vice president of sales for Latin America. “This strategic partnership allows IGT to expand its products throughout one of the leading casino entertainment companies in Mexico while providing unique gaming experiences to their players.”