Aristocrat acquires Product Madness, enters social gaming space

Aristocrat Leisure, the parent company of slot provider Aristocrat Technologies, has purchased Product Madness, a company servicing the fast growing online social casino market. Product Madness is among the top five operators in the social casino slot genre on Facebook, with more than 500,000 daily active users and 3.5 million monthly active users.

According to a company press release, the acquisition will strengthen Aristocrat’s online gaming presence by bringing the company a top-tier social casino operator and a best-of-breed social gaming platform. Aristocrat will be able to offer its casino customers new and innovative forms of content through a robust social gaming platform, while also gaining a strategic foothold in the social casino market.

“The Product Madness platform will allow our customers to meaningfully enhance that player experience,” said Jamie Odell, CEO and managing director for Aristocrat Leisure. “Together with our recently announced acquisition of an internet gaming system and remote game server, Aristocrat is making strategic and measured investments that position us for a future in which online channels will be key to our growth.”

Product Madness is the publisher of numerous successful Facebook games, and has offices in San Francisco and London with more than 20 employees. Co-founders Lior Shiff and Jose Brotons will continue to lead the business.



Ultimate Gaming selects CAMS online payment and compliance solution

Ultimate Gaming, a division of Fertitta Entertainment, has contracted to use the CAMS’ Intelligence Suite and gateway functionality to help maintain regulatory compliance and accept payments online. Under the terms of this agreement, CAMS will provide Ultimate Gaming’s new online poker brand, Ultimate Poker, with IP geo-location services, mobile geo-location, device intelligence, player age verification, payment connectivity, chargeback representment and tokenization through a single integration to its centralized platform.

CAMS is the first service provider approved for Class 2 gaming licenses in Nevada to help online operators comply with know-your-customer (KYC) requirements, geo-location services and payment connectivity.

CAMS advised Ultimate Gaming on selecting the best-of-breed third-party solutions to provide the most value while using its platform.

“By working with CAMS we are able to reduce our internal programming costs, centralize many of our daily operating functions and at the same time reduce nearly 30 percent of our upfront and ongoing monthly costs from the same vendors we intended to work with,” said Chris Derossi, CTO of Ultimate Gaming.

“Our solutions are specifically tailored for partners like Ultimate Gaming and will become increasingly critical as new U.S. regulatory markets continue to develop for the online gaming world,” added Matthew Katz, CEO of CAMS.



IGT, Lottomatica push partnership into Italy's iGaming market

Lottomatica Group and International Game Technology (IGT) have expanded their video lottery terminal (VLT) relationship into the iGaming market in Italy.

Lottomatica and IGT previously announced a partnership whereby IGT now provides game content and gaming machines to the Italian VLT (Comma 6b) gaming markets. Lottomatica is offering IGT’s full suite of online slots and game content for the regulated slot market in Italy. Under this new agreement, IGT will become a supplier of iGaming content, with a particular focus on casino games, the scope of which has been broadened with the introduction of slot games to the iGaming market in Italy. This agreement will also provide players the opportunity to play the same games offered online and on mobile on the more than 10,000 VLTs in VLT venues throughout Italy.

“The combination of Lottomatica and IGT in the Italian market is exceedingly exciting,” said Robert Melendres, IGT executive vice president of emerging businesses in a prepared statement. “When you add the existing land-based VLT agreement with Lottomatica, we are delivering true game convergence to the player, with IGT’s top-performing casino content in their homes and on their mobile devices.”

IGT customer favorites and well-known brands will be available, while additional games will be regularly added to the portfolio.

“In addition to IGT providing game content for VLTs in Italy, Lottomatica will also be able to distribute IGT’s leading iGaming products in an integrated manner through diverse gaming channels, such as smart phones and tablets,” said Guglielmo Angelozzi, senior vice president of gaming machines and online at Lottomatica.