Puts powerful visualization tools at California casino’s fingertips  



Bally Technologies announced that Spotlight 29 Casino in Coachella, Calif. has implemented Bally’s Business Intelligence Solutions on a Teradata Database from Teradata Corp.            

The Spotlight 29 installation marks Bally’s first deployment with the Teradata Database, which provides the casino with a single database platform to support the Business Intelligence Solutions’ visual analysis and profile tools along with numerous other property database applications.            

Bally’s Business Intelligence Solutions on the Teradata Database connect Spotlight 29’s customer data with individual game data from the casino’s 2,000 slot machines, providing slot and marketing managers with deep insights into how casino patrons interact on the gaming floor. This transforms massive volumes of transaction and customer data into critical, real-time visual insights on gaming-floor performance, player and game interaction, and player behavior, loyalty and value.            

Spotlight 29 Casino looked at a number of other solutions and chose Bally for its ability to optimize slot operations, analyze and manage customer behavior, develop uniquely targeted marketing campaigns, and provide new insight into business profitability.  The combination of the Bally analytics and the speed of the Teradata database provided the best solution for Spotlight 29 Casino, according to an official of the gaming company.

“The Business Intelligence Solutions provide the power of advanced visual space analytics to our casino-management team, enabling Spotlight 29 Casino to review the information and take action – much faster and more accurately than ever before,” this official said.            

“We are thrilled that Spotlight 29 Casino is pleased with Bally’s Business Intelligence Solutions and is already using its powerful features to identify player trends and develop more accurate, targeted marketing promotions,” said Bala Kuthyar, senior director of product development for Bally Business Intelligence Solutions. “This first implementation with Teradata demonstrates the flexibility of our Business Intelligence Solutions to extract key information for casino operators.”            

“This very successful implementation with Bally Technologies highlights the strength of the Teradata platform and the speed of parallel processing,” said Dave Porter, director of hospitality and gaming, Teradata Corporation. “Our technology enables Bally’s Business Intelligence applications to provide both analysts and end-users with business-critical information in real time.”