Ten teams now have deals to place logos on instant lottery tickets
Three more National Football League teams will be lending their brands to lottery games, bringing to 10 the number of teams to date whose logos will appear on instant tickets.
The New York Giants, Dallas Cowboys and Tennessee Titans all signed partnership agreements recently with state lotteries. The Connecticut Lottery will have the Giants’ logo to promote a new $5 scratch-off game scheduled for launch later this month. The game is expected to add $1 million in additional revenue to Connecticut’s General Fund.
“Brand recognition for the Giants is tremendous, and we expect the game to be a sell-out success,” said Anne M. Noble, chief executive of the Connecticut Lottery.
The Tennessee Lottery has partnered with the Tennessee Titans on a scratch-off game set for launch at retailers throughout the state beginning September 1.
“What a great way to tie together the excitement surrounding the beginning of football season and the school year,” said Tennessee Lottery CEO Rebecca Hargrove.
The Dallas Cowboys and the Texas Lottery Commission are partnering on a $5 instant game. Tickets will be available for purchase statewide beginning August 17.
“Even those who don’t hit the jackpot on their ticket will be able to mail it in for a chance to win gift certificates, signed jerseys, pairs of season tickets and other ‘experiential prizes,’” said commission Deputy Executive Director Gary Grief.
The Texas Lottery has devised a similar game, but with fewer tickets, for the state’s other NFL team, the Houston Texans.
The Green Bay Packers were expected to become the next team to announce a deal, confirming a partnership with the Wisconsin Lottery this week.
Three more NFL teams sign lottery deals
August 5, 2009