Bally to be exclusive casino management systems provider and supply gaming machines to Pringsa’s 36 locations throughout Mexico
Bally Technologies has signed an agreement with Mexican
gaming operator Pringsa to be the exclusive, enterprise-wide casino management
system provider for Pringsa’s 36 gaming locations throughout Mexico.
Pringsa, one of Mexico’s
largest license holders, is jointly owned by CIRSA, a global company with an
extensive presence in gaming, and a private Mexican investment group.
Under the multi-year contract, Bally
will provide Pringsa with its casino management system, along with a
significant floor share of gaming machines for Pringsa’s extensive network of
locations in Mexico, with the potential for up to 2,000 installations of Bally
ALPHA Elite video and mechanical-reel gaming devices within the next 24 months.
“This agreement paves the way for Bally
to further expand its games and systems presence in one of the industry’s
leading growth markets,” Bally’s CEO Richard M. Haddrill said.
Haddrill also noted that the
partnership may lead to opportunities for Bally to further expand its
relationship with CIRSA. CIRSA owns the Barcelona, Spain slot
manufacturer Unidesa, is the operator/partner in three Spanish casinos, has
16,000 employees, and owns 22 traditional casinos, 100 arcades, 73 electronic
casinos, nearly 100 bingo halls, and more than 85,000 slot machines worldwide.
The system Bally is providing Pringsa for
its Mexico operations offers advanced features for a high-speed floor network
including player tracking, bonusing, promotions, cage accounting, and the iVIEW
interactive player network.
The iVIEW network, which is part of
Bally’s Networked Floor of the Future technology offerings, will provide
Pringsa with revenue-generating and cutting-edge marketing and promotions
capabilities by delivering downloadable content directly to players through
full-color interactive iVIEW Smart Screen displays mounted in the gaming
“We are eagerly anticipating upgrading
our technology with Bally’s advanced system features and Networked Floor of the
Future tools, which will help us meet our goal to provide players with more
advanced promotions, incentives, and rewards for their loyalty,” said Jose
Angel Lopez, CEO of Pringsa. “The Bally system will also allow us to streamline
our accounting and administrative operations, providing us with cost savings
and added efficiencies.”
Bally will provide all of the system
training, documentation, screens, and reports in Spanish, reflecting Bally’s
continued commitment to internationalization of its various product lines.
Bally Cuts Deal With Pringsa
October 2, 2008