Bally Cuts Deal With Pringsa
Bally Technologies has signed an agreement with Mexican gaming operator Pringsa to be the exclusive, enterprise-wide casino management system provider for Pringsa’s 36 gaming locations throughout Mexico. Pringsa, one of Mexico’s largest license holders, is jointly owned by CIRSA, a global company with an extensive presence in gaming, and a private Mexican investment group.
Under the multi-year contract, Bally will provide Pringsa with its casino management system, along with a significant floor share of gaming machines for Pringsa’s extensive network of locations in Mexico, with the potential for up to 2,000 installations of Bally ALPHA Elite video and mechanical-reel gaming devices within the next 24 months.
“This agreement paves the way for Bally to further expand its games and systems presence in one of the industry’s leading growth markets,” Bally’s CEO Richard M. Haddrill said.
Haddrill also noted that the partnership may lead to opportunities for Bally to further expand its relationship with CIRSA. CIRSA owns the Barcelona, Spain slot manufacturer Unidesa, is the operator/partner in three Spanish casinos, has 16,000 employees, and owns 22 traditional casinos, 100 arcades, 73 electronic casinos, nearly 100 bingo halls, and more than 85,000 slot machines worldwide.
The system Bally is providing Pringsa for its Mexico operations offers advanced features for a high-speed floor network including player tracking, bonusing, promotions, cage accounting, and the iVIEW interactive player network.
The iVIEW network, which is part of Bally’s Networked Floor of the Future technology offerings, will provide Pringsa with revenue-generating and cutting-edge marketing and promotions capabilities by delivering downloadable content directly to players through full-color interactive iVIEW Smart Screen displays mounted in the gaming machines.
“We are eagerly anticipating upgrading our technology with Bally’s advanced system features and Networked Floor of the Future tools, which will help us meet our goal to provide players with more advanced promotions, incentives, and rewards for their loyalty,” said Jose Angel Lopez, CEO of Pringsa. “The Bally system will also allow us to streamline our accounting and administrative operations, providing us with cost savings and added efficiencies.”
Bally will provide all of the system training, documentation, screens, and reports in Spanish, reflecting Bally’s continued commitment to internationalization of its various product lines.