Company will deploy more than 1,000 electronic gaming devices linked to its online platform and multimedia LCD player tracking system in the next year

ATRONIC International announced that Monaco-based Société des Bains de Mer (MONTE CARLO SBM) is equipping its four luxury casinos with, the next generation of online platform and multimedia LCD player tracking.  

MONTE CARLO SBM is the first operator to select as a floor management solution following the system’s launch at IGE in London in January.

This year, ATRONIC will deploy 912 Electronic Gaming Devices (EGDs) linked to in three of MONTE CARLO SBM’s four properties: the Café de Paris Casino, the Sun Casino and the Monte Carlo Bay Casino. The first 200 EGDs are expected to be installed in June.

MONTE CARLO SBM’s fourth property, The Casino, will be equipped with about 300 EGDs in 2010 following renovations to the facility. is the evolution of ATRONIC’s proven platform, CRYSTAL WEB. Since MONTE CARLO SBM currently uses CRYSTAL WEB, it will benefit from its compatibility with, allowing a seamless transition to the new platform.  

“MONTE CARLO SBM chose because of its enhanced player communication, its enormous multimedia potential, and its flexibility toward future technology like the G2S protocol and Server-Based Gaming,” said Mr. Eric Schroeter Slot Director at MONTE CARLO SBM.  “The fact that we are able to operate CRYSTAL WEB and simultaneously during the transition is simply the icing on the cake.” is the industry’s most robust and powerful platform to date. Developed with the input from industry leading operators maximises revenues, reduces maintenance downtime and streamlines casino operations by combining power, efficiency, flexibility, and entertainment. It features the most efficient processing performance, longest average lifetime, and highest interface capacity of any online system in the business. Built on proven, robust hardware, helps operators boost their marketing with remarkable multimedia capabilities.  

“Players really enjoy the personalized communication that allows. It boosts Players’ Club membership and enhances players’ overall gaming experience,” said Thierry Aiglon, COO of ATRONIC International.  

“It´s a great honour for ATRONIC that the prestigious MONTE CARLO SBM Group has decided to move to This decision is a clear indication that they put their players first as it will mark a new era of marketing opportunities for their slots department.”   

ATRONIC has been providing systems solutions to MONTE CARLO SBM since 1999, when it installed the GALAXIS system and CRYSTAL WEB platform. Since then, MONTE CARLO SBM has trusted ATRONIC to provide a wide ranges of system solutions, including Star|Slots, Star|Marketing, IVS interface to ticketing, and Star|Jackpots – Mystery and Wide Area Progressive (WAP) modules.