Balkan Bet integrates WagerWorks games for Eastern Europe
Balkan Bet has been an established bookmaker since 1990 and as an online gaming operator offers sportsbook and casino games to the Eastern European market. Balkan Bet was the first to enter the Bulgarian market where 75% of its player base is now established. As part of its strategy to offer well-known branded games, Balkan Bet has chosen to integrate WagerWorks games via the Orbis Fixed Odds Games Framework (FOGF).
The initial games that have been selected by Balkan Bet include Cleopatra®, Monopoly with Pass “Go” Bonus, Cluedo, Wheel of Fortune® Hollywood Edition, Multiplier! and Monopoly On a Roll.
Commenting on the agreement, Oliver Lofthouse, Director and General Manager of WagerWorks said, “We are delighted to have Balkan Bet as our first customer, which highly targets Eastern Europe. This fast growing market requires the best branded game content for its customers and WagerWorks games are recognised as industry leaders. This agreement makes WagerWorks games available to a new and wider audience.”
Martin Simeonov, Chief Executive Officer of Balkan Bet said, “Balkan Bet is continually looking to improve the customer experience and offering games of the highest quality. We selected WagerWorks based on the proven performance of their games and the strength of their brands.”