Aspiring filmmakers can win $12,000 cash in casino video contest
In a marketing first for a California
Resort & Casino is launching an new social networking campaign encouraging people from across the country to create
a video that captures the magic of gambling. Called the Barona
Video Contest, Hollywood
hopefuls have between now and May 29, 2009, to share stories about what they
love about casinos – the sights, the sounds, the games and the thrill of
winning. The creator of the highest rated video will win a total cash
prize of $5,000 while the finalists and even online voters will share a total
of $17,000 in additional cash prizes.
“Barona’s Video Contest is intended to open new doors of awareness for
our property through a combination of online, social, viral, traditional and
in-house media,” said Troy Simpson, senior vice president of innovation at
Barona Resort & Casino. “While we have been
integrating social media into our marketing for quite a while, this is our
first major foray into the space. We are excited to tap new audiences and gain
insight into the mind of our customers.”
The premise of the contest is easy: demonstrate, in up to two minutes,
what you love most about casinos. Is it poker,
blackjack, slot games, casino movies, gambling as a sport? Is it the thrill of
winning? A casino promotion? The atmosphere? The food? The entertainment? Do
you have a winning moment at Barona to share? Or, what do you love most about
Barona Resort & Casino?
“In recent focus groups and research, we’ve discovered that our guests
just love to share their experiences and opinions about Barona,” continued
Simpson. “We thought this would be a great way for them to visually express
what they love best and share their favorite gaming moments with the world. We
expect that we’ll get some very creative entries!”
Videos can be uploaded at www.baronavideocontest.com
and submissions will be accepted through May, 29, 2009. The top five finalists,
selected by Barona judges, will be voted online from June 5 through June 25.
The finalist to receive the most online votes will be announced live at Barona
on June 26, 2009.
Official rules, conditions and the prize chart are available at www.baronavideocontest.com.
Barona launches online social networking campaign
April 7, 2009