Bally Technologies announced a new contract to provide a comprehensive slot accounting, player-tracking, and marketing system solution for the opening of the new Sheraton Puerto Rico Convention Center Hotel & Casino this November in San Juan.
After a highly competitive and exhaustive evaluation process, Bally was selected to provide a complete solution for the new casino’s high-speed Ethernet-based casino floor. Bally’s solution includes its new Microsoft Windows Version 11.0 of its powerful slot accounting and player-tracking system; 465 iVIEW displays; a full suite of marketing, promotions, and customer-relationship solutions including Bally Power Bonusing™; Bally’s award-winning Business Intelligence Solutions; TableView real-time table rating and player-tracking system; and the new Download Configuration Manager, a server application that allows casino operators to view, examine, and manage their floor configuration from a central location.
“We considered a number of factors when selecting our systems partner, and we ultimately chose Bally because of their outstanding reputation for customer support and their broad portfolio of marketing and promotions solutions,” said Robin Powell, Principal of Talisman Group, the consulting firm developing and executing the concept and installation of the casino for Interlink Group, the managing partner at the Sheraton Puerto Rico Convention Center Hotel & Casino.
“As a new casino competing in a well-established and sophisticated gaming market, it is important that we have an arsenal of powerful, player-centric marketing tools to attract, reward, and retain players, and Bally’s solutions are absolutely the most exciting and comprehensive,” Powell said. “Bally’s long-standing commitment to Systems is unmatched in the gaming industry.”
“We are honored to provide the Sheraton Puerto Rico with Bally’s new Windows-based systems solution which delivers flexibility, easy maintainability, and scalability for a growing gaming operation,” said Ramesh Srinivasan, Executive Vice President of Bally Systems. “Bally’s new Windows-based version of our time-proven SDS system solution, combined with our integrated and cutting-edge marketing, promotions, and rewards tools, gives customers an array of technology and marketing solutions designed to drive cost efficiencies and generate additional revenue.”