Multi-year deal gives GTECH exclusive rights for the lottery business to utilize one of the most powerful brands in the music industry

GTECH Corp. announced that it has signed a multi-year licensing agreement with the rock band Aerosmith, giving GTECH the exclusive rights for the lottery business to utilize one of the most powerful brands in the music industry.

GTECH plans to develop innovative lottery games across all channels that will include, in addition to cash prizes, exclusive Aerosmith merchandise, and once-in-a-lifetime experiences including VIP All Access passes to Aerosmith’s upcoming tour. “Knowing that Aerosmith’s music has a huge multi-generational demographic fan base, we are confident that the brand, the music, and the value-added merchandise, and experiential prizes will provide our customers an opportunity to drive revenue with innovative and fun lottery games. With the band set to release a new album and go back on tour, this year represents a unique opportunity for our lottery customers worldwide to take advantage of this mega brand,” said Ross Dalton, GTECH’s senior vice president, printed products and licensed content.

Aerosmith is America’s Greatest Rock ‘N Roll Band, who have massive international appeal with a fan base consistent with core lottery players – 60 percent male and 40 percent female, in the 25-54 age group. The group has sold over 150 million albums and received numerous awards over the course of their 30-year career including: eight American Music Awards, four Grammy Awards, 12 MTV Music Awards, six Billboard Music Awards, among many others. The band was inducted into the Rock and Roll Hall of Fame in 2001, is a 2000 Hollywood Walk of Fame inductee, and has had 29 Billboard charting singles including 11 Top Ten hits. Their many smashes include such iconic rock songs as Dream On, Sweet Emotion, Walk This Way, and Love in an Elevator.