Product suite from The Rainmaker
Group to be used at the property’s 2,200 hotel rooms in its
four hotels
Foxwoods Resort Casino installed the revolution Product
Suite from The Rainmaker
Group, a leader in automated revenue management software
and services to the casino gaming, to optimize revenue for the property’s more
than 2,200 hotel rooms in its four hotels that include the MGM Grand at
Foxwoods.
“Rainmaker’s
revolution Revenue Management Suite is
an essential tool for profitably operating a large multi-property casino hotel
enterprise like Foxwoods,” said Zan Miller, Foxwoods’ executive director of
revenue management. “Rainmaker enables Foxwoods to maximize segment
profitability even in periods of fluctuating consumer demand and shifts in our
markets. We use the system for accurate segment profitability forecasting
and it provides pertinent data to identify areas of ‘demand opportunity.’”
Miller
stated that Foxwoods also uses the system’s detailed information to set the
most efficient staffing levels throughout the resort and utilizes a predictive
forecasting model to help set optimal rate recommendations by segment.
The company includes data from revolution as part of its decision
process in customizing special events, direct marketing programs and
group/convention sales efforts.
Foxwoods
hotels include the 806-room Grand
Pequot Tower,
312-room Great Cedar Hotel, the 280 room Two Trees Inn and the 825-room MGM
Grand at Foxwoods. Foxwoods also features more than 55,000 square feet of
meeting space and 25 conference rooms.
Tammy Farley, principal of The Rainmaker Group, said,
“Foxwoods is doing an excellent job of maximizing the revenue potential of
every part of its impressive operation. In addition to optimizing room revenue,
Zan’s team is using revolution to
create custom demand forecast reports for department heads that enables them to
operate the entire enterprise more efficiently based on the type of business
mix that is expected on a given day. The entire management group is
making maximum use of the system.”
The revolution Product Suite is an enterprise Revenue Management system
for chains and hotel groups that enables casino properties to increase revenue
by instantly determining the minimum acceptable value of each new reservation
based on total customer value. This helps hotels secure the most
profitable mix of business, while ensuring there is availability for a client's
best customers.
Foxwoods Installs revolution Revenue Management System
October 15, 2008
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