Hard Rock International has launched Hard Rock Rewards, a new global loyalty and unified guest affinity program developed to recognize and reward Hard Rock's dedicated fans with exclusive privileges when they stay and play at participating cafes, rock shops, hotels and casinos worldwide.

With two levels of participation available, Hard Rock fans have the choice of joining Hard Rock Rewards for free, or upgrading to the VIP level of membership for exclusive perks and benefits.

"Hard Rock Rewards is the answer to the cry of our raving fans," said John Galloway, chief marketing officer of Hard Rock International. "As a company that provides more than 79 million guest experiences each year across a rapidly growing network of venues in 60 countries, we're thrilled to implement a program that allows us to truly support Hard Rock's loyal fans on their journey around the world."

Global customers can join Hard Rock Rewards by registering at a participating location or online at hardrockrewards.com; where fans choose between a free or paid level of membership.

Once enrolled, all participants gain access to program benefits, including monthly offers from participating Hard Rock properties around the world, dedicated check‐in lines, late check‐outs and complimentary welcome amenities at participating hotels.

Members choosing to participate in the VIP Program enjoy additional benefits for an annual fee, including faster point accrual on qualified purchases, a Collector's Club membership with access to Hard Rock's global pin catalog containing more than 44,000 iconic items, unlimited priority seating at participating cafes, complimentary upgrades at participating hotels, a VIP welcome gift with limited edition pin and designated membership to the Casino Players Club. VIP members also have the opportunity to receive Milestone Rewards-an exclusive feature of the program, created to celebrate and recognize visits made to unique Hard Rock locations around the globe.

Hard Rock International, a subsidiary of The Seminole Tribe of Florida, has a total of 181 venues in 58 countries, including 142 cafes, 18 hotels and eight casinos. New Hard Rock casino projects are under development in Hungary and Northfield, Ohio.