Rank expands with new casino brand
Britain’s Rank Group is set to open its 10th G Casino, this one a US$8.2 million, 2,000-square-foot venue in the city of Sheffield with 24 slot machines, 33 electronic gaming terminals and 10 table games.
The G Casinos represent a rebranding of the company’s venerable Grosvenor chain with more emphasis on entertainment and non-gambling attractions, the aim being to attract a larger share of the British population, few of whom have ever visited a casino.
“The G brand is all about giving people a great alternative for a night out, and the new Sheffield casino does just that,” said its General Manager Ian Turver. “This means the new venue will appeal to many different types of people, whether they’ve been to a casino before or not.”
The other G Casinos are located at the Ricoh Arena in Coventry, at a 4,000-square-foot venue acquired from U.S.-based Isle of Capri Casinos for US$1 million, and in Manchester, Aberdeen, Blackpool, Dundee, Luton, Thanet and at London’s Piccadilly Circus.