Area connects company’s O’Sheas and Flamingo Las Vegas casinos

Harrah’s Entertainment says it plans to create an entertainment district with nearly two dozen bars and restaurants on the east side of the Las Vegas Strip.

Called “Project Link,” the plan calls for about 20 restaurants and bars to be built along a winding corridor between the company’s O’Sheas and Flamingo Las Vegas casinos, according to a report this week in the Las Vegas Sun.

In a marked departure from several of the company’s principal competitors, Harrah’s decided not to tear down any of its Las Vegas casinos to build new ones. Instead it is pursuing the corridor plan in an effort to create the kind of eclectic, open entertainment district found in cities such as New Orleans and Memphis.

“Another casino didn’t make a lot of sense,” Greg Miller, Harrah’s senior vice president of resort development, told the Sun. “It’s tough to make that math work.”

The project calls for building a pedestrian corridor of multi-story, tenant-occupied buildings stretching back at least a block to the monorail line behind the properties. At the end of the corridor Harrah’s wants to build a giant Ferris wheel similar to the London Eye and the Singapore Flyer.

The company declined to discuss the project’s cost, according to the Sun.