Alonso, IGT marketing guru, to be honored at Casino Marketing Conference
“We are honored to present the Casino Marketing Lifetime Achievement Award to Staci Columbo Alonso, who has consistently shown the way forward for marketers in all the key segments of our industry,” said Dennis Conrad, president and chief strategist of Raving Consulting Company, co-producer of Casino Marketing Conference with BNP Media, the parent company of Casino Journal.
Prior to joining IGT, Alonso held top marketing positions at Park Place Entertainment, Station Casinos and Warner Gaming. She is being honored for her marketing leadership, innovative approach to strategy and significant accomplishments during her meteoric rise while working at some of the top companies in the gaming business.
Previous Casino Marketing Lifetime Achievement Award winners include Victor Rocha, Virginia McDowell, Lyle Berman, Ginny Shanks, John Acres, Bill Harrah, Phil Satre, Jack Binion and John Romero.
The award presentation is just one of the highlights of Casino Marketing Conference, which is preceded by Raving's Host Development Conference, which will present an advanced sales model for hosts aimed at driving revenue and growth. The intensive, one-and-a-half-day program kicks off Monday, July 23, from 12:30 p.m. to 5:15 p.m., followed by a full day of sessions on the 24th that lead directly into the Casino Marketing Conference welcome reception, to be held on the trade show floor.
After the Host Development Conference and the opening night trade show reception, Casino Marketing Conference follows with two days of educational sessions, award presentations and networking opportunities. Keynote speakers are Aron Ezra, vice president of mobile, Bally Technologies and Marin Denning, a cross-cultural training expert and an enrolled member of the Oneida tribe of Wisconsin Indians. The conference also features the prestigious Romero Awards: Recognizing Excellence in Casino Marketing, which will be presented during a special breakfast ceremony on July 26.
Complete conference details and registration information are available at www.casinomarketingconf.com.