888, South Africa operator seal online partnership
888 Holdings’ Dragonfish subsidiary is joining with South Africa’s Tsogo Sun Gaming Group on a licensed and regulated online betting partnership in the country.
Dragonfish will provide TSG with the game technology, payment processing systems, customer relationship management, online marketing and business analytics. The partnership will move forward with the launch of casino, poker and bingo once a more developed regulatory regime is in place in South Africa.
TSG represents a powerful brand in the country, operating seven casino that generate more than 20 million annual visits, and the joint venture will look to integrate member data bases for joint marketing purposes and integrate payment methods between TSGs land-based casinos and the new online service.
“Dragonfish’s technology infrastructure provides an excellent platform for partnerships with land-based casinos,” said Dragonfish Managing Director Gabi Campos. “This partnership is the first of many targeted at regulated markets.”