Loyalty club members will receive reciprocal special offers

Southern California’s Barona Resort & Casino is partnering with Las Vegas Sands on a unique joint-marketing effort.

Under the agreement, members of the loyalty programs at Barona and at LVS’ Venetian and Palazzo resorts on the Las Vegas Strip will be eligible to receive reciprocal complimentary hotel, dining and gaming deals.

“Our frequent casino guests occasionally want the Las Vegas experience and their gamblers occasionally want the San Diego experience,” said Barona’s General Manager Rick Salinas.

To protect their respective customer lists, the partnership is contracting with a third-party company to send four mailings between now and the end of the year. Two will go to Barona customers offering hotel stays and other amenities at Venetian and Palazzo. The other two will go to the two Strip casinos offering them the same at Barona.

“We’re not actually sharing the data bases,” Salinas said.

Barona, located on reservation land in Lakeside, near San Diego, is owned by the Barona Indian Tribe.