Harrah's promo hit with $8m. judgment
A New Jersey Superior Court judge has ordered Harrah's Entertainment to shell out as much as $8 million in a class-action case over a violation of the state’s truth-in-advertising laws.
The case arose over cash vouchers distributed as part of a “birthday cash” promotion in Atlantic City. Qualifying gamblers were entitled to the vouchers on their birthdays. A woman sued after trying to claim her cash at 12:30 a.m. on a Sunday but was told the offer wasn’t good until 8 a.m. The offer did say the voucher must be presented at the Total Rewards Center, then listed the center’s hours of operation as 8 a.m. to midnight Sunday through Friday, and 8 a.m. until 2 a.m. Saturday. However, the promotion fell afoul of the law by not explicitly stating the time, the court ruled.
Notices are being sent to 350,000 people nationwide who qualify to be part of the class action, according to press reports. Of those, about 80,000 who successfully redeemed their vouchers are entitled to cash payments of $100 each.
A spokesman for Harrah's Entertainment said the company plans to appeal the ruling.