Wheeling Island Hotel Casino Racetrack has installed the Advanced Intelligence Marketing (AIM) system, which will serve as a database management tool for the casino. The AIM system is produced by Marketing Results, a Las Vegas-based full‐service marketing and communications agency that specializes in marketing for the best brands in the casino industry.

“We are constantly seeking an advantage in an increasingly competitive market. AIM enables my staff to accomplish more in less time,” said Deborah Murray, vice president of marketing at Wheeling Island. “My three priorities to increase revenues are CRM, player development and fast, accurate campaign and database analysis to make better decisions. AIM is the best solution for all three and it provides my staff with the information they need to strengthen player relationships.”

Wheeling Island offers 37 table games, a nine‐table poker room, over 1,650 slot machines, 151‐room luxury hotel, live greyhound racing, five restaurants, 1,000‐seat showroom, meeting and banquet services and gift shop. AIM is an easy to use, secure in‐house solution that turns data into meaningful marketing intelligence producing information segmented by key player characteristics. The AIM campaign management system empowers casino marketers, creates efficiencies and productivity in database marketing and analysis. The system features a player development module that connects marketers to vital player statistics.

“Wheeling Island tested and chose AIM as their CRM solution. Marketing Results, Inc. invested decades of development with input from the best casino marketers to design a powerful but simple solution that casino operators are increasingly adopting,” said Marketing Results Vice President of Database Marketing, Craig Border. “Wheeling Island is an innovative and aggressive competitor and we are proud to participate with them.”