888, one of the world's most popular online gaming entertainment and solutions providers, has announced, as part of its online US strategy, an alliance with WMS Gaming Inc., a global leader in the design, manufacture and distribution of games, gaming content and gaming machines in the United States.

As one of the biggest suppliers of slots machines to hundreds of land based casinos in the US, this deal will enable WMS to offer an online product to all its customers utilizing 888's poker platform. By combining forces, WMS and 888 will provide an end-to-end solution that will enable land-based casino operators to leverage and aggregate their respective customer databases, aiming to build large-scale player pools.

WMS will market and distribute 888's online poker solution to land-based casino customers in venues in the United States, initially with a play-for-fun offering. The agreement will allow the launch of a real money offering immediately as either Federal or state based regulation is finalized and upon licensing by gaming authorities.

Earlier this year, both 888 and WMS submitted applications to Nevada's State Gaming Control Board for interactive gaming licenses in the State of Nevada.